How this simple SaaS tool hit $1.2M by Focusing on One Niche?

The Backstory:

Most SaaS tools collect customer feedback too late or in a way that feels generic.

Moritz Dausinger, a seasoned SaaS founder, spotted the gap and built Refiner, a tool designed to help product-led startups collect targeted, in-app user feedback.

No long forms. No email follow-ups.

Just timely insights from real users, inside the product.

The Prodcut:

Refiner helps SaaS companies ask better questions at the right moment.

Core Features:

→In-app micro-surveys (NPS, CSAT, churn reasons, feature feedback).
→Targeted surveys based on user behavior.
→Beautiful, customizable survey widgets.
→Integrations with Segment, HubSpot, Intercom, Slack, etc.
→Responses auto-sync with your CRM/user data.

Why it works?

→ You ask when users are already engaged
→ Improves onboarding, retention, and PMF
→ Zero-code setup designed for fast-moving SaaS teams

Growth Strategy:

→Refiner didn’t grow by trying to serve everyone. It went niche and deep.
→Laser focus on SaaS (not generic feedback tools)
→Product-led growth: free trial + immediate value
→Deep integrations with SaaS stacks
→SEO around “NPS survey”, “in-app feedback”, “SaaS churn”
→Founder active on Twitter/IndieHackers → strong word-of-mouth

Results:

$1.2M ARR (2024).
Hundreds of SaaS teams using Refiner.
Trusted by Upwave, Codementor, Render.
A favorite among PLG founders & data-driven teams.
One of the top picks for in-app surveys & user segmentation.

The Takeaway:

When you speak your users’ language and meet them inside their flow, growth becomes a byproduct.

That’s the magic of Refiner.

And that’s the story.
Build slowly, think deeply, and let curiosity choose your next step.

See ya soon,
Sweekar Koirala

P.S.
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